CTV & Streaming TV Advertising
The premium feel of television with the targeting precision of digital.
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Run TV-quality ads without paying for viewers who’ll never call.
Connected TV (CTV) and Over-The-Top (OTT) advertising place your business inside the streaming services your customers actually watch — Hulu, Roku, Samsung TV+, Pluto, and more — combining the premium feel of television with the targeting precision of digital.
This page covers two related products built and managed in-house:
Both are non-skippable, sit inside premium content (not user-generated video), and report the same way your other digital campaigns do — impressions, completion rate, and reach, not just “aired.”
- Social OTT/CTV Ads — streaming ad placements targeted using social and behavioral audience signals, ideal for businesses that already have a defined social audience they want to extend onto the TV screen.
- Streaming TV Ads — premium, long-form video placements inside the streaming services your customers watch, built for measurable, accountable mid-funnel performance rather than broad brand awareness alone.
Questions about CTV & Streaming TV Ads
CTV ads run through internet-connected streaming devices and apps, which means they can be targeted by audience and measured with digital-level precision — traditional TV buys a broad time slot and demographic, not an individual household.
Social OTT/CTV Ads use your existing social audience data to decide who sees the ad on streaming platforms. Streaming TV Ads target more broadly across premium streaming inventory based on content and behavioral signals, independent of a social audience.
See where CTV & Streaming TV Ads fits your business.
The free assessment shows where your foundation stands today — and whether this is where your first dollar should go.
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